In any job this should be clear and compelling
If you use a version of this with your team, please let me know how it goes so that I can improve it.
The customers we serve have a deep conviction that __________.
As a company we are committed to providing __________ so our customers are able to _________. Our customers want to be treated by us __________.
As a team, we are the folks in the company people come to for ________. Our work is important because ________.
My job is to deliver _______ to _______ in a manner that is ________. Our customers are happy to pay for this because ________.
If this isn’t clear and compelling it’s likely that ________.