Radical change requires radical action
When it comes to changing a culture, I often consider depth and magnitude.
To change a culture the magnitude of the intervention we must make is inversely proportional to how deeply ingrained the feature we are changing is to the culture. The closer to the core you are, the less provocative the tweak has to be, and vice versa.
That’s why changing defaults from opt-in to opt out greatly affected rates for organ donation, and why changing behavior with ads often costs a lot of money.
It’s a given that radical change requires radical action - I learned that from Charlie, someone I met recently. A key question for us as change agents is which dimension it’s best to be radical on.
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